A blog (full name web log, but always a blog, in practice) is commentary that you regularly publish on a website – it’s like keeping a diary which is open to the public for everyone to see. The regular additions of commentary to your blog are called posts. The posts help to keep your website visitors and your customers informed about your enterprise, and keep them engaged with your website.
Your blog posts can be about new products, what’s happening in your enterprise, interesting customers, unusual uses for your products, perhaps even personal news about yourself and your staff, or anything else that you think will be interesting to visitors to your website.
Having a blog on your website means that there is regularly new content on your website, which not only helps to keep your visitors and customers engaged, but also helps search engines such as Google and Bing to find your website.
A blog can take two forms: a single-page blog, or a whole-website blog.
A single-page blog is a single webpage within Your Simple Website. A single-page blog is a great addition to Your Simple Website if the purpose of your website is to promote your enterprise. A single-page blog is especially useful if your enterprise relies on customer loyalty and repeat customers, as it can keep your customers involved with your enterprise.
Your single-page blog will appear in a tab in the navigation bar at the top of all of the pages of your website, so that your visitors can find it easily.
You can see examples of Your Simple Website singe-page blogs, here.
A whole-website blog, which is a more sophisticated form of blog, takes up nearly all of Your Simple Website and is the main purpose of your website – your website may also have other fixed content, but the blog is really what it’s all about.
If your blog is your whole website all your posts will go on your home page, and those posts that are about specific subjects will also appear on other subject-specific pages in your website.
This sort of blog is like an online magazine. It’s a form of blog that is commonly used by travel writers, food writers, journalists, commentators, and critics of various sorts.
You can see examples of Your Simple Website whole-website blogs, here.
Whether you want a single-page blog or a whole-website blog, you can start with a standard Your Simple Website, and we can add a blog for you as an extra.
Once your blog is up and running, you can add regular posts to your blog by yourself (it’s not too hard), or you can send the content of your posts, including photographs, to us and we can add them to your blog for you, as an extra.
A blog on Your Simple Website is a great idea, but it does require ongoing commitment. You have to be willing to create new post content for your blog at least every couple of weeks – nothing makes a website look dead and abandoned as much as a blog in which the most recent post is months or even years old!
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